Daily
Content
from C-a-D
as a
Branding
Device.
Featuring
exciting
daily
content
on your
web page
may be
obvious
as a
means of
generating
traffic,
but
daily
content
is also
a way to
brand
your
company.
Branding
your
company
is the
process
of
building
an
“emotional
profile”
of your
company
signifying
your
customers’
feelings
and
impressions
concerning
you. It
is the
implied
“personhood”
of your
company
and to
your
customers,
it is
actually
more
important
than
facts
and
figures—just
ask any
successful
advertiser
today.
As a
kid, do
you
remember
when car
commercials
would
come on
and
they’d
rattle
off a
laundry
list of
all the
superior
features,
hoping
to
out-feature
the
other
guy?
These
days,
the
actual
facts
surrounding
the
vehicle
have
become
the
burden
of the
consumer
via web
sites or
consumer
reviews.
Companies
have
realized
that
it’s a
better
investment
to
increase
the
positive
emotional
associations
with the
product
using
images,
music,
cinematics,
which in
turn,
lend
toward
creating
the
brand,
and a
more
enjoyable
impression.
Now
let’s
discuss
your own
brand
for a
minute.
What
kind of
impression
does
your
company
give?
Inventive?
Whimsical?
A life
jacket?
A
friendly
little
cache of
genius?
A
support
group?
Easy
peasy?
More
importantly,
are you
doing
things
to
proactively
shape
that
impression?
Naturally,
logos,
slogans
and
product
lines
will
help
define
these
things.
But one
of the
most
efficient
and
reliable
ways to
brand
your
company
shy of a
multi-million
dollar
ad
campaign,
is to do
it
passively,
quietly,
day in
and day
out,
with
your
content.
In
effect,
it’s a
way to
become
friends
with
your
user
base.
Unfortunately,
if your
company
is
featuring
the same
literary
pablum
and faux
insights
as
everyone
else,
you are
already
branding
your
company
in ways
that you
perhaps
don’t
realize.
At best,
you’ll
be
perceived
as an
“sound
alternate
choice.”
And at
worst, a
“copycat.”
But
whether
you are
an
innovator
or a
me-too,
one of
the
surefire
ways to
keep
your
site
emotionally
appealing
is to
feature
short-form
daily
content
that
either
edifies,
educates
or
entertains
in ways
that
perhaps
the
competition
does
not.
Perhaps
add a
short
advice
column.
A
uniquely-styled
horoscope.
A fun
daily
comic.
Or a
thoughtful
quote
from an
expert,
a
celebrity,
or an
author
that
might be
pertinent
to your
business
or
audience.
At
Content-A-Day
we are
busy
building
our
own
brand,
by
giving
you
access
to fresh
spins on
traditional
daily
content,
with
many
available
to you
as an
exclusive
license.
If you
envision
becoming
a better
brander
of your
business,
we can
definitely
help.
Allow us
to
create a
unique
daily
content
package
for you
that
will
create a
friendlier
face for
your
company,
create
more
pull,
and help
you
retain
customers
in the
long
run.
Contact
us for a
free
consultation
and a
preview
of our
products
and
services.
Click
here to
see a
list of
our
current
content
offerings
and a
menu of
available
text
features;
When
you're
ready to
start or
have any
questions,
please
contact us:
adam@contentaday.com |
