Super
Daily
Content
= Super
Cost
Reducer.
It is
a common
practice
these
days to
load
one’s
site
with
“informative
articles”
that
pertain
to a
relevant
subject.
These
articles
can
boost
traffic
as the
site’s
rankings
are
improved
on the
various
search
engines,
therefore
encouraging
new
traffic.
Naturally,
advertising
is also
a way of
increasing
your
site’s
traffic.
But the
truth
is, you
may be
missing
out on
another
item in
your
arsenal
which
may be
even
more
effective
and more
economical
for
certain
kinds of
businesses:
daily
content.
If
your
company
is one
of the
fortunate
few who
has
crossed
the
bridge
from
start-up
to going
concern,
the fact
is that
customer
retention
is more
important
for
building
your
brand
identity
than
acquiring
brand
new
customers.
And in
most
cases,
it is
many
times
cheaper.
Currently,
there
are some
useful
figures
being
tossed
around
in the
board
rooms of
Madison
Avenue.
For
example,
a
typical
website
has
roughly
a
1-in-12
chance
at
converting
a
pre-qualified
lead
into a
first
time
sale.
For a
sale of
equal
value
to a
previous
customer,
your
chances
skyrocket
to
1-in-4.
Even for
a lost
customer
whom
you’ve
estranged,
the
chances
are
still
roughly
1-in-5
once
amends
are
made.
So, even
in the
worst
case,
the
figures
are
showing
that
retention
is still
more
than
twice as
effective
in
turning
clicks
into
dollars
than
acquisition.
In
summary,
depending
upon the
stage of
your
business,
more
isn’t as
good as
deep.
And once
you’re
learned
that
lesson,
it’s
time to
begin
crafting
a
strategy
for
increased
customer
retention.
Of
course,
there
are lots
of ways
to
increase
customer
retention,
not the
least of
these
being
excellent
customer
service,
featuring
good
products,
and
sporting
an
elegant,
easy-to-use
web
site.
All of
these
lend to
a
positive
emotional
experience.
And yet,
dollar-for-dollar,
nothing
has more
value
than
well-chosen,
daily
updated
content;
it
yields a
sense of
fun, a
sense of
purpose,
and a
general
feeling
that
“browsing
this
site is
a
positive
experience
for me.”
If
you
would
like to
discover
new ways
to
increase
your
customer
retention
and
build
your
business
more
efficiently
than you
are
currently
doing,
speak to
a
Content-A-Day
representative
about
our
themed,
relevant,
and fun
website
enhancements.
Contact
an agent
for a
free
consultation
on how
to best
craft a
plug-n-play
package
to suit
your
brand,
entertain
your
customers/visitors,
and most
importantly,
help you
retain
them.
Click
here to
see a
list of
our
current
content
offerings
and a
menu of
available
text
features;
When
you're
ready to
start or
have any
questions,
please
contact us:
adam@contentaday.com |
