Themed
Content
from
C-a-D:
Create
an
Audience.
Internet
advertising
is
designed
for one
purpose
and one
purpose
only: To
drive
traffic
to your
web
site.
But
besides
burning
hundreds
of hours
and tens
of
thousands
of
dollars
doing
link
swaps,
sponsorships,
banner
placements,
etc., is
there
another
way to
draw
traffic
to your
site?
The
simple
answer
is
yes,
through
well-chosen,
short-form,
daily
updated
content--
especially
content
that is
themed,
purposeful,
syndicated,
or has a
brand
identity
of its
own.
When
daily
content
is
themed
(such as
quotes
from
famous
novelists)
or
syndicated
(like a
Peanuts
comic),
it
begins
to
attract
its
own
audience.
And when
chosen
carefully,
an
audience
that
surrounds
your
uniquely
themed
cartoon,
quote,
or
trivia
item is
an
audience
for your
entire
business,
and one
of the
best
branding
opportunities
there
are.
There
are very
few
companies
who
don’t
want
their
brand
associated
with
words
like
fun,
purpose,
or
relevance…
all of
which
can be
achieved
with
strategically
selected
daily
content.
When
deciding
if a
daily
content
addition
is right
for your
site,
ask
yourself
two
things:
What
kind of
demographic
or
personality
am I
trying
to
appeal
to
specifically?
And what
kind of
brand
identity
am I
trying
to
create
for my
company?
When
you feel
you have
a solid
answer
to these
questions,
consult
with
your
Content-A-Day
agent,
and he
or she
will
create a
custom
package
for you
that
will
feature
something
thematic
and
relevant
to your
company
and its
marketing
objectives.
Not to
mention
add a
sparkle
of
fun
to your
existing
brand
identity!
The
bottom
line is
that
we’re
about
the
bottom
line.
Content-A-Day
has
begun
working
with
talented
writers
and
cartoonists
in
several
uniquely
themed
categories,
which
can help
you
improve
your
bottom
line by
enhancing
customer
acquisition
and by
boosting
customer
retention.
Please
contact
us for a
free
consultation
and a
preview
of the
ways we
can help
build
you an
audience.
Click
here to
see a
list of
our
current
content
offerings
and a
menu of
available
text
features;
When
you're
ready to
start or
have any
questions,
please
contact us:
adam@contentaday.com |
