The
importance of
Updated Content
in page Design:
As you will see
at the end of
this article,
having freshly
update content
on your page,
helps boosts
your appeal to
search engines.
Here are other
tips on how to
properly
validate your
pages.
Proper
validation is
essential. It
will help you
find errors that
you may not
otherwise see,
helps browsers
to be cross
compatible, and
some search
engines penalize
if you are not
validated. Read
More.
Use ICRA Pics
Labels
ICRA uses
pics labels to
identify your
site as safe.
Some parents
block sites
without icra
labels and some
search engines
do not accept
websites without
icra labels.
Read More.
Effective
Titles
Titles are
probably the
most important
part of
identifying your
content properly
to the search
engines. Good
titles tell what
the article is
about, use a
keyword, provide
a clear benefit
and encourage
the reader to
continue
reading. Read
More.
Proper
Keyword Tags
Proper
Keyword choices
are absolutely
critical. If you
are targeting
the wrong
audience, you
will have
markedly less
traffic. Always
try to use a
phrase instead
of a single
word. And each
page should
target a
specific phrase,
don't try to
make one page
have every
keyword on it.
Read More.
Proper
Descriptions
Descriptions
are very useful,
especially for
framed sites,
flash, and sites
that do not have
much text
content. Read
More.
Remove
Javascript to
External Files
Javascript is
great, and even
though some
people disable
it, it can make
your webpage be
interactive, or
make things
easier for your
users. You
should move your
javascript
functions
outside of the
document though,
and link them
externally. This
way, search
engines won't
count your
javascript code
as part of the
html keyword
count. Read
More.
Remove CSS to
External Files
CSS is great.
It allows you to
change the
appearance of
your site
easily, reduces
file size and
helps with
search engines.
You should move
your javascript
functions
outside of the
document though,
and link them
externally. This
way, search
engines won't
count your css
code as part of
the html keyword
count. Read
More.
Don't Spam or
Trick Search
Engines
You may be
able to fool
some of the
search engines,
some of the
time, but
eventually
you'll get
banned. It is
best to not try
to trick search
engines. Some
people make
common mistakes
on accident
though, like not
having unique
titles for every
page in their
website. Read
More.
Link in and
Out of Your Page
If you spent
8 hours a day
for a month
getting links to
your site, by
the end of the
month you would
probably have
about 15,000
unique visitors
coming every
month. Link
Trading is THAT
effective. Link
trading is also
time consuming
though, and most
people do not
know how to do
it effectively.
Read More.
Keywords In
Links and
Filenames
One place to
put more
keywords that
search engines
actually
appreciate is in
the file names
and link names.
This helps
humans as well
as search
engines. Read
More.
Alt Tags In
Images
Images can
help your search
engine traffic,
but you need to
use them
effectively.
Name your
pictures to
match their
content, and use
keywords and
phrases in your
alt text. Read
More.
strong and em
tags
strong and em
are two of the
often overlooked
search engine
helpers. Search
engines believe
that if you will
bold or italic
using these
special tags,
then that term
must be really
pertinent. You
make a word
strong, by using
<strong>strong
tags</strong> to
wrap whatever
you want to be
stronged.
Emphasis works
the same way use
<em>em tags</em>
to wrap words
you want
emphasized.
Keywords in
Summaries
Summaries
help search
engines, but
they also help
the visually
impaired. You
can put
summaries in
every table and
you should. The
html source code
for this secret
is: <table
summary="put
some keywords
here">.
Keywords in
Titles
Titles, like
the kind that go
into links, are
effective in
boosting the
keyword
relevance of
links. Titles
also help the
visually
impaired, and
are a good idea.
The html source
code for this
secret is: <a
title="put your
title here" href="http://example.com">link
text here</a>.
Keywords in
Subheaders
Subheaders
serve two main
purposes. They
break up the
flow of text,
making it more
likely to be
read. Subheaders
also allow you
another
opportunity to
place search
engine words in
a high scoring
area. Read More.
Put Text in
Paragraphs
Sometimes
you'll find that
web site
designers do not
use the
paragraph tag.
This is
unfortunate
because search
engines look for
this tag when
they count
keywords. It is
a simple matter
to add a <p> tag
before every
paragraph and
end it with
</p>.
Do not Use
Frames
Search
engines do not
particularly
hate frames, but
very few framed
sites are listed
in search
engines. While
it is possible
to rank a framed
site, there are
many problems to
overcome and the
effort is simply
not worth it.
Stay away from
frames!
host names
Host names
are the part of
a domain name
that goes before
the actual
domain name. For
example
http://internet-marketing.digitalcrunch.com
is a hostname
that we use.
"internet-marketing"
is the hostname
on the domain "digitalcrunch.com"
If you are the
owner of a
domain, you can
put anything you
want for a
hostname, and
you can have as
many hostnames
as you want!
Search engines
usually view
these different
hostnames as
completely
different
websites too, so
you can be
listed multiple
times in their
databases.
mirror sites
A mirror site
is a website
that has
basically the
same content as
the original
site. Usually
one owner makes
two websites,
advertises them
differently and
links them
together. Search
engines give a
big boost for
links, and this
strategy is
often very
successful. Be
careful not to
make sites
without content
though, you'll
get penalized
for trying to
trick the search
engines. Here is
an example of a
good mirror site
that gets a
total of almost
80,000 unique
visitors per
month: ninja-weapons.com
and
martialartsgear.com.
Age of
Website
The age of a
website
determines the
popularity and
score too. The
older a website
is, the more
likely you have
expert knowledge
of that subject,
or at least that
is the logic the
search engines
tend to use.
However, see the
next trick.
Last Updated
If your page
hasn't been
updated in a
long time, it is
likely that the
page is outdated
and abandoned,
with dead links.
It is good to
modify your
pages often,
update and
update the
content. Search
engines want to
see that the
page has changed
by at least 1000
characters, so
simply changing
a few words
around won't do
the trick!
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